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    <lastmod>2020-12-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570830850843-RTLYXTQ4SEXPSUBLU3T0/SRLOGO2.jpg</image:loc>
      <image:title>Our POV - S+R PROsician Algorithm: Future-Proof Your Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1607385068474-KO0A6WWKTEQ6FSJTOH52/PROsicians4.jpg</image:loc>
      <image:title>Our POV - S+R PROsician Algorithm: Future-Proof Your Insights</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/maximize-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1597762879693-6S8LZ1LTKDFNDWLNNZJC/SR-01.png</image:loc>
      <image:title>Our POV - Want to maximize marketing ROI?  Take on the latent customer biases holding your brand back.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/relationship-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610060250280-ATWXUGZ2KH59YM8A16ZM/HBR.jpg</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
      <image:caption>Source: “Why Strong Customer Relationships Trump Powerful Brands” (HBR)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610123214424-C5FUUJ1ES1U9RUAOW7FK/RM2.jpg</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610135018833-HPYL7PU7TQ422GVD77JM/RM1A.jpg</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1597762879693-6S8LZ1LTKDFNDWLNNZJC/SR-01.png</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610059802987-F9U04IERTGE6MXGG5SJS/Knapps.jpg</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610134850446-FYME90ZRJU7XZ2F7LITD/RM1.jpg</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610129119221-PZ03BVXZBAPVWHYMISTP/Google+Search+Pic.jpg</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610060050821-FL3DQYF56M08TO8JEV9N/Bain.jpg</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
      <image:caption>Source: How to make your drug launch a success – Bain &amp; Company, 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610123243322-H87G3M1ZKS3DY25NWOTH/RM3.jpg</image:loc>
      <image:title>Our POV - Brands of the Future Need to Develop a New Skill…Relationship Building.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/agility-actionability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610734354948-LZHS9CN5AGFTWJICQNSD/Decision+Type+Chart+Mck+1A.jpg</image:loc>
      <image:title>Our POV - Next-Gen Research to Drive Agility and Actionability</image:title>
      <image:caption>Source: “Decision Making in the Age of Urgency,” McKinsey 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610913307861-HB7TYUGKS4NONO8RFTYW/Quick+Financial+Benefit+McK3A.jpg</image:loc>
      <image:title>Our POV - Next-Gen Research to Drive Agility and Actionability</image:title>
      <image:caption>Source: “Decision Making in the Age of Urgency,” McKinsey 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610913247445-QTUVBB6OVXGL2H07AZC1/Decisions+Done+Chart+McK2A.jpg</image:loc>
      <image:title>Our POV - Next-Gen Research to Drive Agility and Actionability</image:title>
      <image:caption>Source: “Decision Making in the Age of Urgency,” McKinsey 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610735096960-61S4NLXETYZ9HTTH5OVE/GRIT+Considered+Innovative+Chart_REV.jpg</image:loc>
      <image:title>Our POV - Next-Gen Research to Drive Agility and Actionability</image:title>
      <image:caption>Source: GRIT 2020 Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1597762879693-6S8LZ1LTKDFNDWLNNZJC/SR-01.png</image:loc>
      <image:title>Our POV - Next-Gen Research to Drive Agility and Actionability</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1610735018113-8AA4KQBS12PB4SBJI7FU/GRIT+Unmet+Needs+REV.jpg</image:loc>
      <image:title>Our POV - Next-Gen Research to Drive Agility and Actionability</image:title>
      <image:caption>Source: GRIT 2020 Report</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/best-digital-platforms-qual-research</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-02-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1612198996269-P0C5CG02K8ESDHWBRWZ2/iStock-1169501134.jpg</image:loc>
      <image:title>Our POV - The Best Digital Platforms for Virtual Qualitative Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1612199209084-LB7FT6WG4A0B0OJUBLUF/iStock-539347155.jpg</image:loc>
      <image:title>Our POV - The Best Digital Platforms for Virtual Qualitative Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570830850843-RTLYXTQ4SEXPSUBLU3T0/SRLOGO2.jpg</image:loc>
      <image:title>Our POV - The Best Digital Platforms for Virtual Qualitative Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1585255990830-BYM11604J8Z4DHA7AZ0K/Video+Conference.jpg</image:loc>
      <image:title>Our POV - The Best Digital Platforms for Virtual Qualitative Research</image:title>
    </image:image>
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    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/qualitative-excellence</loc>
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    <lastmod>2021-02-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570830850843-RTLYXTQ4SEXPSUBLU3T0/SRLOGO2.jpg</image:loc>
      <image:title>Our POV - Driving Qualitative Research Excellence. Efficiently, Effectively, and with Huge Impact!</image:title>
    </image:image>
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  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/human-artificial-intelligence</loc>
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    <lastmod>2021-01-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570830850843-RTLYXTQ4SEXPSUBLU3T0/SRLOGO2.jpg</image:loc>
      <image:title>Our POV - Solving a Client Learning Problem in Less Than 5 Days -  Using a Successful Mix of Human and Artificial Intelligence</image:title>
    </image:image>
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  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/four-steps-improve-success</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-02-28</lastmod>
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      <image:title>Our POV - Four Steps to Improve Your Odds of Success In 2021</image:title>
    </image:image>
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    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/sr-mri-relationship-monitor</loc>
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    <lastmod>2021-03-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570830850843-RTLYXTQ4SEXPSUBLU3T0/SRLOGO2.jpg</image:loc>
      <image:title>Our POV - Why Settle for An X-Ray When You Can Get An MRI?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/new-agency-new-normal</loc>
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    <lastmod>2021-06-07</lastmod>
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      <image:title>Our POV - A New Agency for the New Normal</image:title>
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    <image:image>
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      <image:title>Our POV - A New Agency for the New Normal</image:title>
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    <image:image>
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      <image:title>Our POV - A New Agency for the New Normal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570830850843-RTLYXTQ4SEXPSUBLU3T0/SRLOGO2.jpg</image:loc>
      <image:title>Our POV - A New Agency for the New Normal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1615222720362-8WNFUB742C5FNQ1R27LV/iStock-1203832818+%281%29.jpg</image:loc>
      <image:title>Our POV - A New Agency for the New Normal</image:title>
    </image:image>
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    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/agility-new-normal-explained</loc>
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    <lastmod>2021-04-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1597762879693-6S8LZ1LTKDFNDWLNNZJC/SR-01.png</image:loc>
      <image:title>Our POV - Explained:  The Four Principles of Agility in the New Normal</image:title>
    </image:image>
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  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/new-normal-he-ai</loc>
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    <lastmod>2021-05-19</lastmod>
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      <image:title>Our POV - The New Formula for Agility in the New Normal</image:title>
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    <lastmod>2021-06-21</lastmod>
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      <image:title>Our POV - The Case for An Integrated Insights Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1615222669828-SFOGP7Q2UWKZ7POPMBT6/iStock-1181771059.jpg</image:loc>
      <image:title>Our POV - The Case for An Integrated Insights Agency</image:title>
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    <image:image>
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      <image:title>Our POV - The Case for An Integrated Insights Agency</image:title>
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    <image:image>
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      <image:title>Our POV - The Case for An Integrated Insights Agency</image:title>
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    <image:image>
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      <image:title>Our POV - The Case for An Integrated Insights Agency</image:title>
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    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/qual-at-quant-scale</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-07-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570830850843-RTLYXTQ4SEXPSUBLU3T0/SRLOGO2.jpg</image:loc>
      <image:title>Our POV - Realtime Qualitative Insights. At the Scale of Quant.</image:title>
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  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/sr-guided-deliberation</loc>
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    <priority>0.5</priority>
    <lastmod>2021-07-26</lastmod>
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      <image:title>Our POV - Find One Idea That Works Across Diverse Audiences</image:title>
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    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/breakthrough-paradox-techmanity</loc>
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    <lastmod>2021-08-09</lastmod>
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      <image:title>Our POV - Breakthrough Paradox: Techmanity Uncovers the Pulse of the Nation</image:title>
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    <loc>https://rhino-lychee-8e9n.squarespace.com/blog/grit-2021</loc>
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    <lastmod>2021-07-26</lastmod>
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      <image:title>Our POV - Celebrating a Four-Peat: Recognition for Disrupting the MR Industry</image:title>
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    <lastmod>2021-12-06</lastmod>
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      <image:title>Our POV - Building a Future-Proofed Digital Segmentation to Fuel Bold Innovation Agenda</image:title>
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    <lastmod>2022-01-17</lastmod>
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      <image:title>Our POV - A Case in Sparking Transformative Outcomes</image:title>
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    <lastmod>2022-02-01</lastmod>
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      <image:title>Our POV - Leveraging Legacy Data and Human-Centric Principles to Build a Single Segmentation Schema Across Oncology Brands and Markets</image:title>
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    <lastmod>2022-04-27</lastmod>
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    <lastmod>2022-05-16</lastmod>
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      <image:caption>Shapiro+Raj combines IQ and EQ to deliver real-world marketing expertise.</image:caption>
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      <image:title>Home - WHAT ARE NEXT-GEN RESEARCH AND MARKET-READY INSIGHTS?</image:title>
      <image:caption>S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.</image:caption>
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      <image:caption>Shapiro+Raj is a leader in pharmaceutical and healthcare market research, insights and strategic consulting.</image:caption>
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      <image:caption>Shapiro+Raj is a leader in home improvement market research, insights and strategic consulting.</image:caption>
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      <image:caption>GRIT 2019 Top 50 Innovative Company | Top-25 most innovative research company, Top-10 strategic insights company Certified MBE Minority Business Enterprise | The largest minority certified research agency in the country</image:caption>
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      <image:title>Home - A NEW Research capability FOR THE INSIGHT ECONOMY™</image:title>
      <image:caption>Every category is going through its own version of commoditization and homogenization. Consumer expectations are being reset as they experience new and different solutions to their problems. Solving today’s problems is not enough. We must understand and solve for tomorrow’s demands.</image:caption>
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      <image:caption>Shapiro+Raj is a leader in CPG / retail market research, insights and strategic consulting.</image:caption>
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    <lastmod>2021-01-05</lastmod>
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    <lastmod>2021-12-16</lastmod>
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      <image:title>About Us</image:title>
      <image:caption>Marketing for Tomorrow, Not Yesterday, by Zain Raj, Chairman &amp; CEO, Shapiro+Raj</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Shapiro+Raj has provided research, insights and strategy consultancy to top brands for over 60 years.</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Brand Rituals: How Successful Brands Bond with Customers for Life, by Zain Raj, Chairman &amp; CEO, Shapiro+Raj</image:caption>
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    <loc>https://rhino-lychee-8e9n.squarespace.com/what-we-do</loc>
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    <lastmod>2021-11-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568304878695-5K0QPY1V9E98J47UXNAZ/omnichannel-communications-testing</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>+ Message development / evaluation + Optimized ad effectiveness + UX/CX/IX development / testing + Develop promotions / refine offers + Shopper marketing programs</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568304824496-UDVPN054YRQE2RKSTGC5/product-services-innovation</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>+ Identify unmet needs + ldealspace™ identification + Development and optimization + Features, pricing, and packaging + Forecast size or scope</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568304869171-5XLBEYJMX3E330K2BEVX/brand-development-and-management</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>+ Current brand health / well-being + Brand development / optimization + Brand's ability to expand or evolve + Brand tracking and activation + Management of brand portfolio</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568304858457-SVD8Z6SRL06IOU0WHPOE/marketing-business-decisions</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>+ Market segmentation + Attitudes, usage, or practices + Digitally led path to purchase + Category landscapes and trends</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568304889108-9HLSUF0NWEFEBW9JF03S/customer-experience-optimization</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>+ Customer loyalty assessment + Customer or stakeholder journeys + CX/IX design or programs + CX/IX tracking studies + Employee experience assessment</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1569107104423-M7I5GO8K7FGR315975GY/what-we-believe</image:loc>
      <image:title>What We Do - We want to be a company that:</image:title>
      <image:caption>Our clients adore. Be the company our clients call when they have business problems to solve. Our competitors copy. Be the company that leads our industry in delivering actionable outcomes for our clients. Our people love. Be the place that the best and brightest choose to work and grow…personally, professionally, and financially.</image:caption>
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      <image:title>What We Do</image:title>
      <image:caption>+ Research and data audits + Review existing / secondary data + Second opinion risk assessment + Development of action plans</image:caption>
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    <loc>https://rhino-lychee-8e9n.squarespace.com/covid-19</loc>
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    <priority>0.75</priority>
    <lastmod>2020-07-27</lastmod>
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      <image:title>COVID-19 - The impact of covid-19 on hcps</image:title>
      <image:caption>There is no such thing as business as usual in the midst of a pandemic, but the medical community still needs to do its vital work. So, we surveyed 200 physicians (PCPs, rheumatologists and oncologists) to understand the impact of Covid-19 on their patients and practice to give pharmaceutical companies insight into how it can deliver valued assistance.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1587393797291-3HKQNA0JKYJPSN4ELQGH/Contractor.jpg</image:loc>
      <image:title>COVID-19 - The Impact of COVID-19 on Today’s Small Contractors</image:title>
      <image:caption>Like all businesses, contractors are facing an unprecedented threat to their livelihoods in the form of the COVID-19 pandemic. So, we wanted to understand the types and degrees of pressure being felt and the needs that are bubbling to the surface to give home improvement retailers, manufacturers and builders insight into how to best support this vital community.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1586623208702-UW9QSK7294RP554HUYU5/Covid-19-istock.jpg</image:loc>
      <image:title>COVID-19 - COVID-19: Trusting Media and Government Information</image:title>
      <image:caption>Amidst COVID-19, new Shapiro+Raj survey shows news media and government have a big impact on our collective vigilance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1589151149040-2LD55LD9NFQB6MCSX60C/Doctor_COVID.jpg</image:loc>
      <image:title>COVID-19 - S+R Survey Finds Doctors Still Feeling Threatened by COVID-19</image:title>
      <image:caption>This second in our “Impact of Covid-19 on HCPs” series presents findings from a survey we conducted with 206 doctors (Oncologists, Rheumatologists, and Primary Care Physicians) to get their unique perspective on dealing with both personal and professional challenges, and learned what they need to get through them as best they can.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1586558204096-3LDC0CQUB23Z6EE7W0DD/WFH+COVID.jpg</image:loc>
      <image:title>COVID-19 - Social Distancing Taking Root, But Could the Crisis Spur Enduring Changes in Work Culture?</image:title>
      <image:caption>Social distancing is key to lowering the curve and Americans have taken this advice with over 90% adopting it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1586558457125-TQV533O8DI95F7NL8PBX/Coronavirus.jpg</image:loc>
      <image:title>COVID-19 - COVID-19 Update: Americans Show Resilience in the Face of the Coronavirus</image:title>
      <image:caption>Shapiro+Raj Study Shows American Resilience in the Face of the Coronavirus.</image:caption>
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      <image:title>Our People</image:title>
      <image:caption>Anjalee Krohn Director, Qualitative Excellence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/ba24973d-2a91-4659-96cb-d5156ab1d89d/Jon+Salter+B%26W.jpg</image:loc>
      <image:title>Our People</image:title>
      <image:caption>Jon Salter Senior Market Research Technologist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/f7cde7c6-b139-4666-ac3c-433daad52911/Mark+Steinhaus+B%26W.jpg</image:loc>
      <image:title>Our People - Make it stand out</image:title>
      <image:caption>Mark Steinhaus Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/cd972fe3-9777-4161-bd59-57af28b5ac65/Jackie+Swayze+B%26W.jpg</image:loc>
      <image:title>Our People</image:title>
      <image:caption>Jackie Swayze Manager, Project Operations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/edb4f690-a81c-4162-b6c3-5058db1f15d9/Heather_Sandoval+B%26W.jpg</image:loc>
      <image:title>Our People - Make it stand out</image:title>
      <image:caption>Heather Sandoval Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/cf1a3cc0-2c9a-4a74-a41a-1db19efe9e21/Chelsey+Merker+B%26W.jpg</image:loc>
      <image:title>Our People - Make it stand out</image:title>
      <image:caption>Chelsey Merker VP, Strategy &amp; Planning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1567805736555-X47PU1V11NK1BWYGSJBO/Anett-Kazvinszki.jpg</image:loc>
      <image:title>Our People</image:title>
      <image:caption>Anett Kazvinszki Senior Manager</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1596233612564-VGHHKOCT0OSXL45USXXH/Max_Godart_BW.jpg</image:loc>
      <image:title>Our People</image:title>
      <image:caption>Max Godart Executive</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/90371fe5-ef1f-482c-b8e3-a2d7c88faeae/MicrosoftTeams-image+%287%29.png</image:loc>
      <image:title>Our People - Make it stand out</image:title>
      <image:caption>Michael Goldberg Manager</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/72ac553a-ce32-4519-a20e-65d428ad48b2/Carly+Besler+B%26W.jpg</image:loc>
      <image:title>Our People</image:title>
      <image:caption>Carly Besler Executive</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/fffd3cd4-5f5c-4194-a4a1-bc37e0895193/Daniel+Olweean+B%26W.jpg</image:loc>
      <image:title>Our People - Make it stand out</image:title>
      <image:caption>Daniel Olweean Associate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/0ead5a40-b194-45a8-ab8b-106e398f8871/Taylor+Boehm+B%26W.jpg</image:loc>
      <image:title>Our People - Make it stand out</image:title>
      <image:caption>Taylor Boehm Executive</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568053018714-KNR4SSO9KPF4TPZ6WV9E/people.jpg</image:loc>
      <image:title>Our People</image:title>
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  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/careers</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2020-09-14</lastmod>
    <image:image>
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      <image:title>Careers</image:title>
      <image:caption>Immediate opportunities for research and consulting professionals: Research (Directors, Senior Manager, Manager, Executive, Associate), Brand &amp; Marketing Strategists, Data Scientists</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1571262286030-L953V0KWT0PRMNA6QPLQ/JA%2BDay.jpg</image:loc>
      <image:title>Careers</image:title>
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  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/chicago-current</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570051421369-6VBA3GPYQ5L0RNXR9OMV/Pharma-Team-Careers.jpg</image:loc>
      <image:title>Chicago Current Openings - Join Our Pharma Team</image:title>
      <image:caption>We are currently looking for researchers with 5+ years of experience to join our Pharma Team. You’ll be an ambassador of our brand, provide strong strategic insights and research expertise, and enjoy opportunities for growth and leadership. You’ll join our team of experienced strategists to provide the most innovative, forward-thinking research for our clients to answer the ultimate question: “Now What?” Should you be interested in joining our team, please email your resume and credentials to Jessica.Walsh@Shapiroraj.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1571766766341-SI9W7BZPMEM8130MEYGS/QuantOps.jpg</image:loc>
      <image:title>Chicago Current Openings - Join our Quant Ops team</image:title>
      <image:caption>The Quantitative Research Analyst position is responsible primarily for oversight of quantitative marketing research projects. This position works closely with executives, managers, field partners and analytics staff in a supportive role, assisting in all phases of quantitative research projects. You’ll provide assistance in developing research instruments, such testing online surveys prior to launch as well as reviewing simulated data for accuracy, and assist in quantitative analyses, including: compiling, coding, tabulating, content analysis, auditing, and verification of data Should you be interested in joining our team, please email your resume and credentials to Jessica.Walsh@Shapiroraj.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1571069726428-UOLE8Q9XPN5W0AZY6SXX/CPG-Career.jpg</image:loc>
      <image:title>Chicago Current Openings - join our cpg group</image:title>
      <image:caption>We are currently looking for researchers with 5+ years of experience to join our Consumer Group. You’ll be an ambassador of our brand, provide strong strategic insights and research expertise, and enjoy opportunities for growth and leadership. You’ll join our team of experienced strategists to provide the most innovative, forward-thinking research for our clients to answer the ultimate question: “Now What?” Should you be interested in joining our team, please email your resume and credentials to Jessica.Walsh@Shapiroraj.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570053988519-0C57RXFOQCNCK2L9VXC5/innovation5.jpg</image:loc>
      <image:title>Chicago Current Openings</image:title>
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  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/cpg-services</loc>
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    <lastmod>2019-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1569182445255-DQVOCO3UIS7HTESCNVT8/livingroom_sofas_loveseats_tile.jpg</image:loc>
      <image:title>CPG/Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570032653794-HH37Q76736JCHVW4N8ZS/CPG-Infographic.jpg</image:loc>
      <image:title>CPG/Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568310609152-GP4SMWCTCOQXPVC8T1TQ/Icon-Beer-01.png</image:loc>
      <image:title>CPG/Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568310613085-6M0F18Z36U5PUF0L1XGJ/Icon-Shopping-01.png</image:loc>
      <image:title>CPG/Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568310778825-0W8A9CYVPXEGGLSO5C94/Icon-Dog-01.png</image:loc>
      <image:title>CPG/Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568756003595-31QTPOL420LY7G2U3JNJ/bestcards2019-750x500.jpg</image:loc>
      <image:title>CPG/Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1568305234406-WEJMA1VV8XVYI0L1B0YY/image-asset.jpeg</image:loc>
      <image:title>CPG/Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/new-york-current-openings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570051421369-6VBA3GPYQ5L0RNXR9OMV/Pharma-Team-Careers.jpg</image:loc>
      <image:title>New York Current Openings - Come Join Our Pharma Team!</image:title>
      <image:caption>We are currently looking for researchers with 5+ years of experience to join our pharma team. You’ll be an ambassador of our brand, provide strong strategic insights and research expertise, and enjoy opportunities for growth and leadership. You’ll join our team of experienced strategists to provide the most innovative, forward-thinking research for our clients to answer the ultimate question: “Now What?” Should you be interested in joining our team, please email your resume and credentials to Jessica.Walsh@Shapiroraj.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570053988519-0C57RXFOQCNCK2L9VXC5/innovation5.jpg</image:loc>
      <image:title>New York Current Openings</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/events/webinars/2020/feb/triple-the-impact-of-your-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580767065136-XD415CYBNV2C5P0SZB6D/Mike.jpg</image:loc>
      <image:title>Webinar - Triple the Impact of Your Research - Mike Czuba, EVP, Strategy</image:title>
      <image:caption>Problem solver, brand builder and ceaselessly curious about the human condition, Mike has a genuine knack for making the complex simple, turning disparate information into golden opportunities for his clients. With over 28 years under his belt, his decades of communications agency experience serve him well in his role as EVP, Head of Strategy and Planning at Shapiro+Raj. Mike brings a detective’s sensibility to every project. He digs in deep, crawls inside issues, understands what’s truly going on in people’s heart and minds, and uses traditional and innovative means to shine a light on ideas that move clients and people to action. Mike is a proud graduate of the University of Illinois.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580833990521-RWAP1LXXZNIPS6W35G8Y/zain.jpg</image:loc>
      <image:title>Webinar - Triple the Impact of Your Research - Zain Raj, CEO &amp; Chairman</image:title>
      <image:caption>From numbers nerd to marketing futurist and best-seller author to now Chairman and CEO of Shapiro+Raj, Zain brings over 30 years of marketing perspective to MRX to make sure his clients deliver major brand AND financial growth. In a former life, Zain was a member of the C-Suite at companies such as FCB, Havas and Epsilon. Zain is also the founder and CEO of zednext, an ideas-driven incubator positioned to disrupt the future for marketers and business leaders. Combining creativity and technology to help his clients get to the future before it happens is his passion. Zain holds a degree from the University of Mumbai.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580767680070-3E3HBHWWFK3PID3Z6IQ3/webinar.jpg</image:loc>
      <image:title>Webinar - Triple the Impact of Your Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/webinar-thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580925669753-IAFCUMBE9SAJOGRFMZAQ/webinar.jpg</image:loc>
      <image:title>Webinar Thank You</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/webinar-series-info</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580770505420-NSIYSTIZFYR0OGT7NBVR/image.jpg</image:loc>
      <image:title>Webinar Series Info - Zain Raj, CEO &amp; Chairman</image:title>
      <image:caption>From numbers nerd to marketing futurist and best-seller author to now Chairman and CEO of Shapiro+Raj, Zain brings over 30 years of marketing perspective to MRX to make sure his clients deliver major brand AND financial growth. In a former life, Zain was a member of the C-Suite at companies such as FCB, Havas and Epsilon. Zain is also the founder and CEO of zednext, an ideas-driven incubator positioned to disrupt the future for marketers and business leaders. Combining creativity and technology to help his clients get to the future before it happens is his passion. Zain holds a degree from the University of Mumbai.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580770965764-UEFXS76MIS44FLDFQOUP/Mike.jpg</image:loc>
      <image:title>Webinar Series Info - Michael Czuba, EVP, Strategy &amp; Planning</image:title>
      <image:caption>Problem solver, brand builder and ceaselessly curious about the human condition, Mike has a genuine knack for making the complex simple, turning disparate information into golden opportunities for his clients. With over 28 years under his belt, his decades of communications agency experience serve him well in his role as EVP, Head of Strategy and Planning at Shapiro+Raj. Mike brings a detective’s sensibility to every project. He digs in deep, crawls inside issues, understands what’s truly going on in people’s heart and minds, and uses traditional and innovative means to shine a light on ideas that move clients and people to action. Mike is a proud graduate of the University of Illinois.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580770305899-6D60184ZI9QABVKHPM9C/webinar.jpg</image:loc>
      <image:title>Webinar Series Info</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-07</lastmod>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/webinar-cut-through-qual-data-like-a-ninja</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1582567312215-CKJMNSFL33VBRK77K9B7/Brian_Koch_BW.jpg</image:loc>
      <image:title>Webinar - S+R AQuA Cut Through Qual Data Like A Ninja - Brian Koch, Director, DIP</image:title>
      <image:caption>As one of our most versatile assets, Brian has mastered the worlds of qualitative research, moderation, social media analytics, software development and the use of statistics to empower his clients to submit to their customers’ desires. And while much of his experience is in the pharma/biotech space, he commands a much broader position as Director, Digital Insights and Intelligence Practice at Shapiro+Raj. Shifting paradigms in #MRX are a welcome and exciting challenge for Brian who is always ready to apply the next new method. Brian holds an MA from Ball State University.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580767065136-XD415CYBNV2C5P0SZB6D/Mike.jpg</image:loc>
      <image:title>Webinar - S+R AQuA Cut Through Qual Data Like A Ninja - Mike Czuba, EVP, Strategy</image:title>
      <image:caption>Problem solver, brand builder and ceaselessly curious about the human condition, Mike has a genuine knack for making the complex simple, turning disparate information into golden opportunities for his clients. With over 28 years under his belt, his decades of communications agency experience serve him well in his role as EVP, Head of Strategy and Planning at Shapiro+Raj. Mike brings a detective’s sensibility to every project. He digs in deep, crawls inside issues, understands what’s truly going on in people’s heart and minds, and uses traditional and innovative means to shine a light on ideas that move clients and people to action. Mike is a proud graduate of the University of Illinois.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1580767680070-3E3HBHWWFK3PID3Z6IQ3/webinar.jpg</image:loc>
      <image:title>Webinar - S+R AQuA Cut Through Qual Data Like A Ninja</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/current-openings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1570053988519-0C57RXFOQCNCK2L9VXC5/innovation5.jpg</image:loc>
      <image:title>Current Openings</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/newsroom</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/f59fa759-422f-4530-9a1b-b803abe18af6/S%26R_LI_single_1200.jpg</image:loc>
      <image:title>Newroom - Shapiro+Raj Ranked Number 1 Strategic Consultancy</image:title>
      <image:caption>Shapiro+Raj, the largest independent minority-owned Future-Forward Insights Consultancy, is ranked as the #1 Strategic Consultancy according to Greenbook’s 2022 Global GRIT report. After ranking #6 in the prior two years, it has taken the top spot this year ahead of much larger firms in the space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1632150236752-TZ5PHKIQWU0ZQG3XASZO/Lisa_LaBrooy_BW.jpg</image:loc>
      <image:title>Newroom - Shapiro+Raj Promotes Lisa La Brooy as SVP, Leading its life sciences practice</image:title>
      <image:caption>Shapiro+Raj, the seventh-largest independent strategic insights and inspiration company in North America, today announced that Lisa La Brooy has been promoted to SVP, leading its Life Sciences Practice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1627481282398-4F61GAZG42FFRNYB5MOE/iStock-1218558035.jpg</image:loc>
      <image:title>Newroom - SHAPIRO+RAJ RESEARCH REVEALS DEEPER HUMAN VALUES BRIDGE DIVIDE OF SOCIETAL TENSIONS</image:title>
      <image:caption>Shapiro+Raj, one of the top 10 independent strategic insights and inspiration companies in North America, today released The Breakthrough Paradox. The report (click here) reveals that while there are conflicts and tensions at the surface, Americans share deeper personal values. The conflict between “Individual Freedom” versus “Collective Benefit” was the tension identified as the most important to solve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1589921140529-2JJ2HI2V24IS5AKI25IL/Lisa_LaBrooy_BW.jpg</image:loc>
      <image:title>Newroom - Shapiro+Raj Promotes Lisa La Brooy as Vice President of Its New York Office</image:title>
      <image:caption>Shapiro+Raj, the seventh-largest independent strategic insights and inspiration company in North America, today announced that Lisa La Brooy has been promoted to Vice President of the company’s New York office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/6c88cd53-650d-430d-b880-2440db51bdca/S%26R_GRIT_Twitter_Carousel.jpg</image:loc>
      <image:title>Newroom - Shapiro+Raj Ranks Among Top 25 Most Innovative Research Companies for The Fifth Year in A Row</image:title>
      <image:caption>Shapiro+Raj, the largest independent minority-owned Future-Forward Insights Consultancy, is ranked at #21 Most Innovative Research Company in the 2022 Global GRIT report. This is the fifth consecutive year in the top-25 for the firm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/1595947335325-FES3YDMQ5SAXCRWR09VF/cindy_tran_BW.jpg</image:loc>
      <image:title>Newroom - Shapiro+raj fills president role hiring cindy tran</image:title>
      <image:caption>Shapiro+Raj, the seventh-largest independent strategic insights and inspiration company in North America, today announced that Cindy Tran has joined the company as President.</image:caption>
    </image:image>
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      <image:title>Home (Carousel) - WHAT ARE NEXT-GEN RESEARCH AND MARKET-READY INSIGHTS?</image:title>
      <image:caption>S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/4a04d602-c2f1-46a4-a1da-24420a6ebedb/GRIT2022_Website.jpg</image:loc>
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  <url>
    <loc>https://rhino-lychee-8e9n.squarespace.com/brand-rituals</loc>
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    <priority>0.75</priority>
    <lastmod>2022-10-08</lastmod>
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      <image:title>Brand Rituals™</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/4c400a63-7d8b-4047-a616-00d820916530/RM_PIC2.png</image:loc>
      <image:title>Brand Rituals™</image:title>
      <image:caption>That frame brand franchise on a relational paradigm</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/4e192e20-088e-4e6b-a23b-c4922ba2eb3a/RM_PIC3.png</image:loc>
      <image:title>Brand Rituals™</image:title>
      <image:caption>And provide clear direction on what needs to be done and by who.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/7fb7cff6-d255-4b90-add7-d5ab98d0dda3/RM_PIC1.png</image:loc>
      <image:title>Brand Rituals™</image:title>
      <image:caption>There are eight relationship types among each brand’s customer pool</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d698e89248be40001d6cded/6b1f92ec-17d2-43fe-b2df-f2550f589838/BR_Image.jpg</image:loc>
      <image:title>Brand Rituals™</image:title>
      <image:caption>All designed to empower you to move swiftly from assessment to understanding to action.</image:caption>
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    <image:image>
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      <image:title>Brand Rituals™</image:title>
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