60 YEARS OF HELPING CLIENTS
GET TO THE FUTURE FIRST

Shapiro+Raj was founded over sixty years ago by Leo Shapiro to replace poll-oriented research with the rigor of social and behavioral science, in order to better connect beliefs with behaviors. We have added future-first strategy and expansive analytic capabilities, powered by the latest technology stack and inspired by human behavior. This has created an integrated research, insights, and strategy consultancy with a mission to help our clients find new pathways to grow in the INSIGHT ECONOMY™.

THE INSPIRATION FOR THE NEXT 60 YEARS

The frameworks developed at Shapiro+Raj are informed by the intellectual capital developed by our CEO over his three decades of helping brands and companies grow around the world. His ideas are brought to life in two marketing and sales best-sellers.

BRAND RITUALS
In Brand Rituals™: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands can drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual™, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs, it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual™. A higher number of bonded customers is not only possible but necessary if you and your company want to create sustainable brands that defy competitors for decades.

MARKETING FOR TOMORROW, NOT YESTERDAY
Marketing For Tomorrow, Not Yesterday. Surviving and Thriving in the Insight Economy™. It's not enough to play by the old rules of marketing anymore. They've changed—for good. In today's world, the Insight Economy™, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics is the way that you can conquer complex problems and learn to survive and thrive in the INSIGHT ECONOMY™. Introducing the Decathlete Marketer™, this concept has reinvented the role of CMOs all around the world.