Inspired by the best mind in marketing
MARKETING FOR TOMORROW, NOT yesterday
In today's world, the Insight Economy™, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics is the way that you can conquer complex problems and learn to survive and thrive in the Insight Economy™.
The Insight Economy™ framework begins with identifying future-forward visionaries. Our proprietary algorithm in S+R’s PROsician™ model identifies four discrete segments of physicians based on their interest in innovation to help our clients succeed in the Insight Economy™ by targeting these future-forward segments.
Key questions you need to ask:
Do you have the the right respondents to answer the critical business questions? Are your discussion guides developed with questions and techniques that address these types differently? Do your moderators use different techniques and tools with Dr. Go Forit than they do with Dr. Wait N. See? We know they’re not. The recruiting approach hasn’t changed. The learning model hasn’t changed. That’s why over 80% of consumer products and over 50% of new drugs fail.