The Brand Rituals™ approach used in our Relationship Monitor™ is based on a relational platform proven over a decade and a half where strong relationships equal strong brand resonance.
There are eight relationship types among each brand’s customer pool
That frame brand franchise on a relational paradigm
And provide clear direction on what needs to be done and by who.
All designed to empower you to move swiftly from assessment to understanding to action.
All inspired by the best mind in marketing
Brand Rituals™: How Successful Brands Bond with Customers for Life
In Brand Rituals™: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands can drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual™, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs, it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual™. A higher number of bonded customers is not only possible but necessary if you and your company want to create sustainable brands that defy competitors for decades.