INNOVATORS IN CPG AND RETAIL
Driving complex B2B purchasing decisions—or displacing a competitor’s card from a frequent flyer’s wallet—takes a rare combination of marketing smarts, product development, research acumen, and human insight. At Shapiro+Raj, we’re uniquely qualified to increase your odds of success.
Developed the first loyalty program for a major pet food brand
Revived an aging beer brand with brand-new, old-school-style positioning
Enabled a niche retailer to create a new store experience that’s outperforming their legacy operation
reviewing the past to reveal the future
A rent-to-own furniture retailer was creating a new store concept and had little time, money, or appetite for a long drawn-out strategy process. What they did have was lots of information that was collecting dust. They weren't confident it would be useful, but we convinced them to let us take a gander. After all, sometimes fresh eyes can see things hiding in plain sight.
So we went to town, looking at everything they had and starting to connect the dots. As connections sprouted up, we tied in our retail experience, smart secondary data, competitive audits, outside expert perspectives, and even a few quick surveys. What happened? In four weeks we turned "old news" into a compelling new store strategy, which since launch has outperformed their legacy stores by 50%.
uncovering the winning idea
A major credit card issuer was testing ideas for new card products in an increasingly crowded and competitive marketplace. Because they wanted to leave no stone unturned, they called us in. We developed a systematic approach for the collaboration and development of potential new services, benefits, and products—as well as qualitative and quantitative methods of evaluating each new idea.
Our BrandImpact™ study provided a rigorous examination of over 200 product concepts to determine the critical factors in establishing consideration and preference. We questioned key prospects on various combinations of reward structures, services, fees, and attributes—and ultimately tracked down the winning idea.