S+R Webinar Series 1: Triple the Impact of Your Research
Thursday, February 13, 2020
1 – 2 pm ET
The world of Pharma business is changing. We’re no longer dealing with a limited set of competitors but are now in a highly competitive and commoditized market space. In this environment, the kind of research we do needs to change.
The questions you need to ask:
Does your research just track attributes or does it monitor your brand relationships? Do the insights from this research connect beliefs and behaviors? Does the same piece of research allow you to identify and target your most devoted customers from the most transactional? Does this research also get you to deeper and more empathetic insights?
If your answer is no, or, if you have to do multiple pieces of research to answer each of the questions asked above, then you don’t want to miss our Triple the Impact of Your Research webinar.
In this webinar, we’ll share how Shapiro+Raj’s proven and proprietary next-gen methodology - S+R Relationship Monitor - is the most effective and efficient way to manage your brand, understand customer segments within a competitive context, and drive behavioral change to deliver real business results. And, we will bring this to life with a case study where we’ve seen how this approach predicted the change in leadership for the oncology category.
We’ll talk about:
The importance of relationships in today’s hyper-reactive economy
The different relationship types - from transactional to relational - and the resultant segmentation schema
The impact of performance and equity attributes to acquisition and retention
A case study to show impact of this framework in the marketplace
Speakers:
Zain Raj,
CEO & Chairman
From numbers nerd to marketing futurist and best-seller author to now Chairman and CEO of Shapiro+Raj, Zain brings over 30 years of marketing perspective to MRX to make sure his clients deliver major brand AND financial growth. In a former life, Zain was a member of the C-Suite at companies such as FCB, Havas and Epsilon. Zain is also the founder and CEO of zednext, an ideas-driven incubator positioned to disrupt the future for marketers and business leaders. Combining creativity and technology to help his clients get to the future before it happens is his passion. Zain holds a degree from the University of Mumbai.
Mike Czuba,
EVP, Strategy
Problem solver, brand builder and ceaselessly curious about the human condition, Mike has a genuine knack for making the complex simple, turning disparate information into golden opportunities for his clients. With over 28 years under his belt, his decades of communications agency experience serve him well in his role as EVP, Head of Strategy and Planning at Shapiro+Raj. Mike brings a detective’s sensibility to every project. He digs in deep, crawls inside issues, understands what’s truly going on in people’s heart and minds, and uses traditional and innovative means to shine a light on ideas that move clients and people to action. Mike is a proud graduate of the University of Illinois.