Most research companies are engaged by clients to help identify the right idea, creative, concept, etc. that improve the odds of success in their marketing efforts. At Shapiro+Raj, we are invited by clients to help them identify new pathways to grow in today’s everchanging business landscape.
We think about growth holistically. Not just for the brand and business but also how insights can deliver enhanced valuation for the company. We are a new insights + inspiration company for the Insight Economy™. Our blend of credentialed social scientists and brand strategists bring human empathy (HE), are empowered with innovative methods and agile technology (AI) to spark transformative business outcomes (TO). This formula, HE + AI = TO, that we call Techmanity™, consistently drives huge impact in the marketplace.
I want to share a story about how Techmanity™ helped a leading global door manufacturer grow its value by 160%. This story describes how understanding the unmet needs of the end-consumer that the category ignored, helped identify a compelling and sustainable strategy to deliver results that changed the category paradigm and identified new avenues for innovation. The link below brings this entire story to life:
This is just one example why we have been voted in the annual GRIT report as a top-10 strategic insights consultancy and a top-25 most innovative insights company for the past four years. If you have any questions or have a tough business or marketing problem that you need to solve, I’m available at zain@shapiroraj.com.
Shapiro+Raj
S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges for our clients to help them win in the INSIGHT ECONOMY™. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.
