We are thrilled that for the fourth year in a row, in the Greenbook’s 2021 Global GRIT Report, we were voted one of the Top 25 most innovative market research agencies in the world by our clients and peers. We were also ranked as #6 for our strategy consulting capabilities, beating out much bigger firms like Deloitte, BCG, Accenture, and Bain.
We have achieved this recognition, not just by creating cool tech or cool tools, but by creating a disruptive business model that frames integrated strategic learning agendas to spark transformative business outcomes for clients. This is very different than the industry approach --institutional, industrialized model of products/tools sold by project to solve tactical evaluative needs. Our model fuels thought leadership in Pharma, Healthcare, CPG and Home Improvement. One that is a testament to having a powerful vision and relentlessly executing against it. One that reinforces our “1% rule,” using every day as an opportunity to do things a percent better than the day before. One that is built on four key pillars:
Focus On Delivering Business Outcomes: For every project, we go beyond just addressing the “what” and “so what” but clearly define the “now what” to help clients get market-ready insights.
Build Deep and Abiding Relationships: Unlike many agencies, we have dedicated teams working with our concentrated group of clients. Their intimate knowledge of their clients’ business helps build on prior learnings to frame powerful insights that are accretive over time.
Staffed with Credentialed and Battle-Tested Talent: All projects, whether big strategic projects or agile dipsticks, are staffed by an integrated team of social scientists who dig for insights in partnership with brand strategists who transform these into market-ready actions. This gives our clients the ability to activate learnings quicker than other research companies.
Access to the Best Tech + Most Innovative Methodologies: We employ unique methodologies based on behavioral economic principles that integrate system 1 plus system 2 thinking; are a hybrid of qual + quant; and are not just evaluative but also generate deeper insights. These methods are paired with a curated tech stack and our proprietary ML/AI app, S+R AQuA™, to get deeper insights with agility and responsiveness.
To learn more about our vision and disrupting the market research industry, you can read Zain’s commentary in the GRIT 2021 Report here.
We earned this honor because of the trust that you, our clients, have in us. Thank you for allowing us to partner with you to tackle your marketing challenges and contribute to your business. We will keep pushing ourselves hard, every day, to continue earning your confidence.
Shapiro+Raj
Shapiro+Raj is one of the top 10 independent strategic research and insights consultancies in North America. It has been purposefully built to help clients spark transformative outcomes for their brands and businesses. Our mission is to help Fortune 10-500 clients find new and different ways to grow in today’s continually reshaping landscape. We have integrated social science principles with behavioral economics capabilities and extensive brand marketing experience to creatively connect the dots between what consumers and customers think, feel, say, and do. The results are commercially viable insights that open new pathways for growth. We are one of the Top 25 Most Innovative Research Companies and a Top Ten Strategic Consultancy, according to Greenbook’s 2021 Global GRIT report. We are also a Nationally Certified Minority Business Enterprise. Headquartered in Chicago, the firm has offices in New York, Minneapolis, and Pune, India.
