March 9, 2020. This was the day that we decided to go remote as a company. It’s been an eventful year (an understatement, to be sure) but one that has strengthened our business and more importantly, our relationships with our clients and industry partners.
There are four key reasons. Ones that make us a compelling resource for companies that need future-proofed insights that can drive transformative outcomes for their business and brands.
Here is a brief description of these:
A Client-Centric Culture with Dedicated Client Teams
Unlike many other research agencies, we do not have a sales force that calls far and wide for opportunities. We only work with companies that we have existing relationships. This allows us to have teams that intimately know their clients and businesses. Due to this knowledge, there is no learning curve. We can activate programs quickly and efficiently. Also, because we have preferred relationships, we don’t need time to deal with MSA issues. Knowing the clients’ business allows us to use the smartest, most focused methods to get to the right answer quickly and efficiently.
Access to the Best Tech Tools Paired with Innovative Methodologies
We all know that technology helps save time. However, technology needs to be paired with the right methodologies to ensure that speed is grounded on scientific rigor. Our proprietary methodologies are based on behavioral economic principles that integrate system 1 plus system 2 thinking; are a hybrid of qual + quant; and are not just evaluative but also generate deeper insights faster than traditional research approaches. We pair these methods with the right technology from curated industry tech leaders such as Revelation, FocusVision, Civicom, InVibe, Qualsights, InCrowd, Remesh, FastFocus, etc. to get to market-ready insights faster. Additionally, our proprietary ML/AI app, S+R AQuA™, allows clients to use their prior qual research to answer questions today. For one client, we were able to answer five strategic questions for their new CEO, in less than a week, saving $80K and 6 weeks of planned research, plus earning serious agility creds.
Staffed by Credentialed Scientists and Battle-Tested Strategic Brand Planners
All projects, whether they are big strategic projects or quick and agile dipsticks, are staffed by an integrated team. This team of scientists use social science rigor to dig for insights in partnership with brand strategists who transform these insights into market-ready actions. This gives our clients the ability to activate learnings quicker than other research companies. As an example, we helped a consumer brand develop a transformative brand and business strategy in 67 (working) days, founded on an integrated learning agenda that included six different research projects with over 10,000 respondents.
Supported by a Project Management Team and On-Demand Portal
We are one of the few consultancies that has a dedicated field and project management team to support the execution across all stages of each project. This allows our insights team to stay focused on digging for the right answers. Additionally, an on-demand S+R Portal helps our clients and teams, confidently stay on top of all the moving parts of each project. No more waiting for answers via email and playing tag.
This is why we are one of the most innovative companies in the industry. A perfect blend of art + science, empowered by technology. If you would like to hear more about how we help spark transformative outcomes, don’t hesitate to call.
Shapiro+Raj
S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.
