“Who are you? Why should I care?”
Over the past couple of weeks, I have connected with many of our client stakeholders. As always, nothing gives me more joy than spending time with clients talking about their businesses. However, several of them didn’t want to talk about just their business. Instead, they wanted to learn more about Shapiro+Raj…what a surprise!
As the competitive marketplace is forcing companies to do so much more with a lot less—time, money, and resources. Clients are looking for newer ways of doing research and getting to market-ready insights.
This is what I tell everyone...
The biggest enemy we all have in today’s economy is time. Because of the accelerated pace, traditional models and approaches don’t work. That’s why we’ve developed a different model, created innovative methods, built a powerful tech-stack, and invested in a seamless project management capability. We’ve done all this with one objective—get to better answers faster for our clients.
A brief highlight of each dimension of our approach:
Different Model
We have built an integrated team comprised of credentialed social scientists and battle-tested strategic brand planners who deliver market-ready insights that can be activated in-market quicker than learnings generated by traditional research companies. This is how we helped a leading Pharma brand get to strategic alignment across 11 countries in less than 60 days resulting in one global brand campaign for the first time in the brand's history.
Powerful Tech Stack
We have partnered with research industry technology leaders (Revelation, InCrowd, Invoke, QualSights, etc.) to aggregate a stack of agile digital tools. Additionally, we’ve developed proprietary apps to address our clients’ unmet needs. Our ML/AI app, S+R AQuA, allows clients to use their prior qual research to answer questions today. For one client, we were able to answer five strategic questions in three days, saving $80K and 6 weeks of planned research.
Innovative Methods
We have developed proprietary next-gen methodologies that integrate system 1 and system 2 approaches; are a hybrid of qual + quant methods; and are not just evaluative but also generative. These methods help us get to deeper insights faster than traditional research approaches and are the reason why we were able to deliver a transformative strategy for an outdoor living brand in 67 days, founded on learnings from over 10,000 constituents.
Seamless Management
With a dedicated project management team supporting the execution of each project, our researchers and strategists stay focused on finding the best answers. Additionally, we offer clients our project management software, S+R Huddle, to confidently stay on top of all the moving parts of each project. No more waiting for answers...get them on-demand.
These are some of the reasons why we were voted as a top-25 most innovative research company and a top-10 strategic insights consultancy in the GRIT report. That’s great recognition, but the reason we continue to innovate is to ensure we can use our next-gen research approach to get our clients to market-ready insights in a highly responsive way.
I hope this post helps clarify who Shapiro+Raj is and what we can bring to your business. I’m happy to answer these in person, if you so desire.
Please feel free to reach out at zain@shapiroraj.com.
Shapiro+Raj
S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.
