As COVID-19 continues to spread, market research planners are embracing more “virtual” methods to conduct qualitative fieldwork. These virtual platforms eliminate the need for face-to-face meetings and respondent and client travel while still maintaining the sense of interpersonal connection that underpins qualitative research.

Social distancing is key to lowering the curve and Americans have taken this advice with over 90% adopting it.  Of those, about 28% report they now work from home exclusively, more than five times the level cited in the 2017 US census. 

Shapiro+Raj Study Shows American Resilience in the Face of the Coronavirus.

Amidst COVID-19, new Shapiro+Raj survey shows news media and government have a big impact on our collective vigilance.

S+R Guided Deliberations™ is more than just another “great debate” methodology. It helps clients find their road map to success.

I wrote about the differentiated model we’ve built at Shapiro+Raj which was well received and folks wondered if we could share an example

“Who are you? Why should I care?” This is what I tell everyone...

From our family to yours, Happy Holidays!

From all of us at Shapiro+Raj, Happy Thanksgiving!

At Shapiro+Raj, we would like to take a moment today to pause and honor our veterans.  With gratitude and appreciation, we recognize that the freedoms we enjoy today are built upon the backs of selfless men and women across this nation, willing to risk their lives for their country.

Being efficient and effective is not just nice-to-do, it’s the only way to meet budget commitments for 2019 and finalize plans for 2020.

What’s the right mix of artificial and human intelligence when analyzing marketing research data? A recent engagement we did for a biopharma client affirmed for us the power of AI and the proper layering of human intelligence.

S+R AQuA™ is a technology app we've built to help get to deeper insights as well as to extend the life of qualitative data learnings far into the future. It has fundamentally changed how we approach qualitative analytics – both for historical research queries and for new projects.