next-gen-research

WHAT ARE NEXT-GEN RESEARCH AND MARKET-READY INSIGHTS?

S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.

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insight-economy

A NEW Research capability
FOR THE INSIGHT ECONOMY™

Every category is going through its own version of commoditization and homogenization. Consumer expectations are being reset as they experience new and different solutions to their problems. Solving today’s problems is not enough. We must understand and solve for tomorrow’s demands.

About us

DELIVERING IMPACT IN KEY MARKET SPACES

CLIENTS WE’VE HELPED ALONG THE WAY

 
 
 
 

HIGHLY-CREDENTIALED AND BATTLE-TESTED TALENT

Shapiro+Raj combines IQ and EQ to deliver real-world marketing expertise.
 


Intelligence and Emotion. Insights and Empathy. Intellect and Experience.

This mix of analytic genius and real-world marketing expertise allows us to deliver better answers. Whether you call us thought leaders or experts, scientists or strategists, we have the knowledge and experience to uncover the deep human truths that move people.

Our Point Of View

Our Featured Blog Posts
Tough Times Call for the Best Measures
Tough Times Call for the Best Measures

With customers and the marketplace constantly in flux, today more than ever, it’s critical to unearth future-forward insights that not only provide a novel understanding of today, but also illuminate tomorrow’s opportunities. Traditional market research approaches no longer cut it.

At Shapiro+Raj, with our integrated team of social + behavioral scientists, brand strategists, analysts, and creative ideators, we have a suite of industry-leading unique methodologies and technologies to discover and inspire future-forward insights. Here are a few things we do incredibly well.

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Optimizing ROI in Research and Insights Planning – A Look Ahead to 2023
Optimizing ROI in Research and Insights Planning – A Look Ahead to 2023

Over the past couple of weeks, we have been discussing with clients their research and insights plans for 2023. The surprising observation is that, often times, there seems to be a fragmented and episodic approach to insight-generation. Also quite concerning is that a majority of their spend is being allocated to research that will evaluate performance of their marketing programs.

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Going Beyond Trust to Build Brand Bonds
Going Beyond Trust to Build Brand Bonds

Last week, we highlighted the substantial erosion in trust in institutions happening in America. It is a wake-up call across the board, but particularly for brands given their bottom-two placement on the trust spectrum.

In the face of this erosion in trust, brands need to be asking themselves: Am I trusted by consumers? And how robust and resilient is that trust in times like these?

Within the S+R American Pulse, we asked consumers to tell us a brand they trust and how this brand has earned their trust. Consumer’s response to this question holds invaluable insight for brands right now.

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OTHER KEY CREDENTIALS

 

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