We at Shapiro+Raj have a lot to celebrate. Our business is growing as well as our reputation. Along with being named a top-25 most innovative insights firm for the third year in a row (click here to read about our three-peat) and #2 in qualitative research excellence (click here to read about our qualitative research excellence), the 2020 GRIT survey awarded us a third distinction: industry peers and clients voted us among the top 10 marketing strategy consulting firms worldwide.
It's great validation of both our model and client impact. The way we see it, anyone investing their limited time and resources with us deserves a solid ROI, be it revenue growth, share dominance or unrivaled customer loyalty, to name just a few attractive outcomes.
So, how did we get here? It starts with our aim…not to be the biggest but rather the best insights & inspirations consultancy in the business. That is what drives the actions we take with every client partner and engagement…
Grow our client’s business: Some firms think in terms of projects, but we aspire to build strong bonds with our clients. That means delivering on their growth objectives. It’s what we did for a third-to-market cancer drug that struggled to break through despite its superior performance. We unlocked the real marketing challenge, drove a revamped sales engagement approach, and in short order displaced the entrenched leader. For a building products manufacturer, our recommended strategic platform delivered impactful actions and momentum fueling an 83% growth in their stock price over the past year. Our client’s business is our business, and it’s that commitment, mutual respect and reciprocity that enables us to build decades-long relationships.
Bring multifaceted talents to the table: These aren’t your garden variety consultants, but a mix of social scientists, business executives, marketing strategists, behavioral economists, forensic analysts and brand planners collaborating to solve your problems. Distinct vantage points that debate, formulate and pressure test ideas with expert effectiveness and efficiency, shortening the distance between business challenges and growth-driving outcomes.
Craft a tailored learning agenda: We don’t think in templates, generic playbooks or just syndicated data, but rather develop customized workplans to tackle clients’ unique challenges. We think with the end in mind and work backward to frame out a cohesive approach. As we go forward we are testing, learning and refining our hypotheses so in the end you have sharp, unassailable strategic springboards that deliver on growth objectives.
Connect the dots to optimize outcomes: We leverage both primary and secondary data sources to build more comprehensive answers, reveal potent and nuanced truths, and white space opportunities that inspire business driving ideas. Our human analytics capabilities bolstered by artificial intelligence squeeze every ounce of insight to unleash directions worth defending, investing and sustaining for the long haul.
Walk (don’t just talk) actionability: A lot of strategy firms stop at words on a page. We go beyond that by showing you what it can look, sound, feel, taste and smell like. From digital engagements to campaign expressions to product innovations, we demonstrate where a strategy can lead, put it through its paces and validate it with real-world criteria so your cross-functional partners and stakeholders will confidently take it to market ASAP.
As you can tell, we are passionate about doing right by every client that puts their faith in our talents, technology, knowledge capital and commitment to excellence. We don’t think success is about securing projects. It’s about helping clients beat their competitors. Ensuring they always deliver on promises to their organization. Make their end customers happy and loyal advocates. We win when we help our clients win. That’s what it means to be the best in the business.
Shapiro+Raj
S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.
