We are the largest independent MBE certified insights consultancy in the U.S. It is a badge of honor, but without actions it's just a set of words that ring hollow. The times we are living in today require every person and every company to stand for what is right, fight for equality and justice, and give everyone no matter who they are the opportunity to live up to their full potential. In other words, it’s not just about improving the valuation of Fortune 500 companies but also upping the odds of success and the dignity that comes with it for our fellow minority business owners and their employees.
That is why we are proud to announce our partnership with Chicago United’s Five Forward Initiative™, a vital program designed to drive job creation within the Chicagoland MBE community, strengthen local economies and improve the lives of those who call those communities home. As of today, it has produced a nearly $850 million economic impact and created 5,000 new jobs over the last five years.
They are an inspiration and a kindred spirit, which is why we have committed to participate in Five Forward, forming a strategic alliance with five MBEs for five years. We will help mentor, grow, and build their capabilities to create an economic ripple effect. Minority-owned businesses are far more likely to hire from the minority community, which means a growing tax base, spending at local businesses, and funding for social and educational institutions to create more opportunity.
Driving success for others is core to our mission. The best way to help change the negativity around us is to roll up our sleeves, join in the fight and address the problem at its most fundamental level. Providing a positive, measurable, economic impact in our local community is a start to changing the narrative.
No one is naïve enough to think we are going to solve intractable, persistent and devastating social problems in the next five years. But, as we all know it must start somewhere. Shapiro+Raj is dedicated to making a difference, and we hope this can inspire more companies and business leaders to raise their hands and be counted as agents of change.
Shapiro+Raj
S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.
