Amidst the ongoing difficulties we face as a nation, companies are looking at their business with a new lens trained on reinventing their operation, culture, capabilities and impact. As firms are forced to do so much more with a lot less time, money, and resources, clients are still looking to conduct market research with the same depth, quality and results that improve their odds of marketplace success.
In other words, there is no room for business as usual. Traditional models and approaches won’t work anymore. We at Shapiro+Raj could not agree more.
That is why we developed a different model, created innovative methods, built a powerful tech-stack, and invested in a seamless project management capability. All of this with one objective—get to better answers faster for our clients to help them thrive no matter the conditions on the ground.
A brief highlight of each dimension of our approach:
Different Model
We have built an integrated team comprised of credentialed social scientists and battle-tested strategic brand planners who deliver market-ready insights that can be activated quicker than learnings generated by traditional research companies. This is how we helped a leading Pharma brand get to strategic alignment across 11 countries in less than 60 days resulting in one global brand campaign for the first time in the brand's history.
Powerful Tech Stack
We have partnered with research industry technology leaders (Revelation, InCrowd, Invoke, QualSights, etc.) to aggregate a stack of agile digital tools. Additionally, we have developed proprietary apps to address our clients’ unmet needs. Our ML/AI app, S+R AQuA™, allows clients to use their prior qual research to answer questions today. For one client, we were able to answer five strategic questions in three days, saving $80K and 6 weeks of planned research.
Innovative Methods
We have developed proprietary next-gen methodologies that integrate system 1 and system 2 approaches; are a hybrid of qual + quant methods; and are not just evaluative but also generative. These methods help us get to deeper insights faster than traditional research approaches and are the reason why we were able to deliver a transformative strategy for an outdoor living brand in 67 days, founded on learnings from over 10,000 constituents.
Seamless Management
With a dedicated project management team supporting the execution of each project, our researchers and strategists stay focused on finding the best answers. Additionally, we offer clients our project management software, S+R Client Portal, to confidently stay on top of all the moving parts of each project. No more waiting for answers...get them on-demand.
It is for these and many other reasons we were voted as a top-25 most innovative research company and a top-10 strategic insights consultancy in the GRIT report. Like you we never rest on our laurels, so we continue to innovate and reimagine our next-gen research approaches to get our clients market-ready insights in a highly responsive way.
We hope this post helps clarify who Shapiro+Raj is and what we can bring to your business today and tomorrow. We will be happy to answer any questions virtually or in person so please do not hesitate to reach out at communications@shapiroraj.com.
Shapiro+Raj
S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.
