Shapiro+Raj has one mission: be the best, most innovative insights and inspirations company in the world. If third-party awards and recognitions are any indication, we are moving in the right direction. For instance, we’ve been named a top-25 most innovative insights company in the 2020 GRIT survey for the third year in a row (up 10 spots from 2019), ranked #2 in qualitative excellence and #6 in strategic consulting.
Then to our delight we received exciting news last month…we are the only insights consultancy to be selected as one of the 100 most innovative companies by the Chicago Innovations Award committee. We are now in the same conversation with technology, energy, biotech, transportation, retail, financial and other sectors. Our industry doesn’t usually keep this kind of company, but then again we aren’t your usual insights consultancy.
So, what is the secret to our success? It starts with our purpose: to spark transformative outcomes for each and every client partner. We go beyond the usual people to team credentialed social scientists, battle-tested marketing professionals and seasoned data analysts. We combine human intelligence with analytic technology to squeeze out every drop of insight. We bring fresh methods to every engagement, for how else do you generate fresh insight?
There is a lot we can talk about but below are examples of how we generate sparks, everyday…
FUTURE PROOF YOUR INSIGHTS WITH A MORE INNOVATIVE RECRUITING SCHEMA: Inspired by the diffusion of innovation framework, our PROsician algorithm helps you find leading-edge HCPs -- more inspiring collaborators, more advanced co-creators and durable insights that prepare you for launching into an evolving landscape. It’s elegantly simple (how tuned in and how turned on are they by the new) and extremely productive in shaping early ideas, challenging assumptions and future-proofing your innovation pipelines.
WATCH PERSUASION HAPPEN IN REAL TIME WITH S+R GUIDED DELIBERATIONS™: This is not your garden variety “great debate” methodology. It’s a learning lab that in one study reveals exactly how to influence customers with the right ideas, what to say and how to frame it to maximize impact. It’s a boon to clients who want to understand how to best position their brands and overcome the counter-messaging of competitors. Plus, we’ve allied with Civicom, a technology that delivers a seamless experience no matter the conditions on the ground.
SQUEEZE EVERY OUNCE OF INSIGHT FROM QUALITATIVE VIA S+R AQuA™: Compared to the advances in quantitative analytics, qualitative seems almost quaint in its reliance on good note taking, great memory and choice editing. Sadly, lots of insight is left on the table as the human mind can only process so much. That’s why we invented S+R AQuA™ (advanced qualitative analytics), our proprietary web-based application that reads and analyzes natural language data via transcripts. Alone or with Luminoso™, a technology licensed from MIT, we generate a full picture of the connections between concepts in less time and with more depth than humans alone ever could.
These are just some of the ways we are sparking transformative outcomes for our clients. We have a saying around here, “Be 1% better, every day.” We keep pushing because you always need to keep pushing. We would value the opportunity to find out how we can help you generate growth in this ever-changing world. Please reach out and we will set up a conversation.
Shapiro+Raj
S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.
