I want to share a story about how Techmanity™ helped the leading global door manufacturer grow its value by 160%

In today’s crowded and fast-moving competitive landscape, getting segmentation right is more critical than ever to ensure ROI optimization for your business investment. Learn how S+R can help you spark transformative outcomes in the digital space and beyond.

A new study from Shapiro+Raj, shows the power of what we call Techmanity, which uses the perfect blend of Human Empathy + Artificial Intelligence to deliver Transformative Outcomes. The Breakthrough Paradox takes the pulse of the nation and explores what roles brands can play in bridging the divide of today’s societal tensions.

We are thrilled that for the fourth year in a row, in the Greenbook’s 2021 Global GRIT Report, we were voted one of the Top 25 most innovative market research agencies in the world by our clients and peers. We were also ranked as #6 for our strategy consulting capabilities, beating out much bigger firms like Deloitte, BCG, Accenture, and Bain.

How do you find the core idea with such a diverse group? Learn how S+R Guided Deliberations reveals biases coloring individuals viewpoints.

Learn how S+R integrates bleeding-edge technology, unique methodologies and deep category experience to spark transformative outcomes.

In our experience, a plan with discrete evaluative methods alone leaves a lot of opportunity on the table. Brands instead should be building an integrated, cohesive, and inspiring learning agenda that is not only evaluative but also highly generative. Doing this improves the odds of unearthing future-proofed insights that can spark transformative outcomes for your business and brands.

To help deliver on this, you need a new kind of a strategic insights consultancy. One that is purposefully built. Here is why Shapiro+Raj could be the right partner for you.

In today’s environment, time is the enemy. Brands need agility. Brands need speed. Brands need efficiency. But most importantly, brands need the perfect blend of Human Empathy + Artificial Intelligence, to deliver Transformative Outcomes. Simply put, the complete formula is: HE + AI = TO

A couple of weeks ago, we wrote a point-of-view explaining the key principles of agility in today’s quickly reframing world. We have had a very positive response to that article. A number of readers asked if we could bring the four key principles to life.

March 9, 2020. This was the day that we decided to go remote as a company. It’s been an eventful year (an understatement, to be sure) but one that has strengthened our business and more importantly, our relationships with our clients and industry partners. There are four key reasons. Ones that make us a compelling resource for companies that need future-proofed insights that can drive transformative outcomes for their business and brands.

There is a new analogy being used about Shapiro+Raj by a number of our clients. Some of them think of us as a medical practice they call when they need diagnosis of truly troublesome business and marketing problems. As one client said last Friday. “Calling your team is like calling my Doctor’s office.”

This past year, we have been working hard to adapt to a world that has been changed by COVID-19. The pandemic has impacted virtually all aspects of our lives. Most marketers are so swamped by the hyper-change in today's hyper-fast environment, it has been hard for them to stay on top of things today, let alone worry about the future. I completely sympathize with this predicament. There are many balls to juggle. But I do believe that it is absolutely vital that you make the time to think about the future, as this will make what you do today foundational to tomorrow’s success. You just need to focus on four simple steps.

As the #2 rated qualitative research firm in the world, we are passionate about helping companies capture insights that drive ideas and business growth. Of course, we are equally passionate about improving how it gets done, to deliver better answers more efficiently without compromising quality.

Many firms offer a range of virtual solutions and are amplifying their efforts to deliver maximum effectiveness with minimal disruption. To help you wade through the flood of options, we at Shapiro+Raj have assembled a list of our recommendations for a variety of common virtual qualitative research designs. While this is by no means a comprehensive list, we hope it will help you find a solution that suits your needs.

As we move closer and closer towards a “new normal,” every client that we work with has been asking the same question – what do we need to do differently and what’s the fastest way to get this done?

Can speed and quality coexist? The honest answer is, “you don’t have a choice.” We have seen our share of industry evolutions. Some fade but we suspect this one will stick. The trick is making sure to get the best out of your insight investment by working smarter, not just faster. The following is our perspective on how we are making it happen for the clients we serve so that you might find the right solutions to suit your needs and demands.

What is the #1 job of marketing? The answer usually revolves around building a brand. It is what classically trained marketers have been doing for generations, the goal underpinning billions of dollars in strategic and tactical investments, tracking systems, CRM database management, etc. However, there is mounting evidence that building strong customer relationships will add even more value to a business.

Changing behavior is the #1 job of marketing, but also the toughest. Getting people to do something different means a lot has to go right. It’s why teams diligently connect the dots between consumer, category, competitors and culture to develop detailed strategies and tactics. It’s why they invest in research to optimize messages, creative campaigns and customer experiences. Logical steps to be sure, but despite it all why do so many initiatives fall short of expectations?

Let’s face it, some people are just more into the future than others. If you know the diffusion of innovation theory, then you also know not everyone (including HCPs) adopts technology or new ideas at the same pace: consider the lag in smart phone adoption, something we take for granted today. How one thinks about and acts towards new ideas has a profound implication for how they will contribute to them in research, how they will frame arguments for or against, and what alibis they’ll use to adopt or avoid. After all, try asking someone with both feet stuck in the mud to get their foresight on. Rather than forcing everyone to think like a futurist, wouldn’t it be great to find those who are already living it? That’s why we created the S+R PROsician algorithm.

Fourth quarter, as we all know, is crazy busy. This year, it is even crazier given everything else that is going on around us. Keeping workstreams with end-of-year projects under control can be quite a challenge. Decisions made in the heat of the moment unwittingly shift timing expectations requiring accurate information on project status critical to keep all the balls in the air. The anxiety, frustration and missed opportunities are maddening even in the best of circumstances. Oh, now add doing your job up to your high standards.