As we begin the process to enter the “new normal,” every client that we work with has been asking the same question – what do we need to do differently and what’s the fastest and most efficient way for us to get this done?

Shapiro+Raj has one mission: be the best, most innovative insights and inspirations company in the world. If third-party awards and recognitions are any indication, we are moving in the right direction.

With the upcoming election just two weeks away, it is more important than ever for us to leverage our voices to elect leaders that have both our community and the country’s best interest at heart. Especially given the scope and scale of the issues at stake.

Amidst the ongoing difficulties we face as a nation, there is no room for business as usual. Traditional models and approaches won’t work anymore. We at Shapiro+Raj could not agree more.

Between an ongoing pandemic and a chaotic political season, it is fair to say that relationships have been tested these past few months, not just among family and friends but also between brands and consumers.

S+R Guided Deliberations™ helps you position, frame and convey the best qualities of your brand making your competitors downright nervous.

Like in a human-to-human relationship, it’s not just about what you say but also how you say it - informed and inspired by your Brand Personality, in the context of your brand’s overarching Purpose and Values. Does your brand have a distinctive and compelling Personality? How strong is the bond you’ve built with your audience?

We want to celebrate workers across a vast array of industries that are essential to keeping the world working, doing their jobs despite great risk—whether they are working on farms, driving buses, taking care of our garbage, or protecting our communities.

We are proud to announce our partnership with Chicago United’s Five Forward Initiative™, a vital program designed to drive job creation within the Chicagoland MBE community, strengthen local economies and improve the lives of those who call those communities home. As of today, it has produced a nearly $850 million economic impact and created 5,000 new jobs over the last five years.

Our aim…not to be the biggest but rather the best insights & inspirations consultancy in the business.

Our reputation is growing. Our impact is growing. And our business is growing. That means another thing must grow…the size and capabilities of our staff. In other words, WE’RE HIRING.

Another stat that gives us a reason to revel…our peers and clients voted us #2 in the world in terms of qualitative research excellence. Considering #1 is an app, that makes us the best human and full-service qualitative house in the world!

While it’s generally true that the only constant thing is change, there are some timeless truths. Power of perspectives is one of them.

We are proud to announce that our clients and colleagues once again voted us as the 14th most innovative market research agency in the world in Greenbook’s 2020 Global GRIT Report. Plus, we ranked #2 in terms of qualitative research excellence and #6 for our strategic consulting capabilities, beating out the likes of McKinsey and Deloitte.

Amidst the ongoing difficulties we face as a nation, companies are looking at their business with a new lens trained on reinventing their operation, culture, capabilities and impact. As firms are forced to do so much more with a lot less time, money, and resources, clients are still looking to conduct market research with the same depth, quality and results that improve their odds of marketplace success.

In other words, there is no room for business as usual. Traditional models and approaches won’t work anymore. We at Shapiro+Raj could not agree more.

Rather than forcing everyone to think like a futurist, wouldn’t it be great to find those who are already living it?

This second in our “Impact of Covid-19 on HCPs” series presents findings from a survey we conducted with 206 doctors (Oncologists, Rheumatologists and Primary Care Physicians) to get their unique perspective on dealing with both personal and professional challenges, and learned what they need to get through them as best they can.

There is no such thing as business as usual in the midst of a pandemic, but the medical community still needs to do its vital work. So, we surveyed 200 physicians (PCPs, rheumatologists and oncologists) to understand the impact of Covid-19 on their patients and practice to give pharmaceutical companies insight into how it can deliver valued assistance.

Like all businesses, contractors are facing an unprecedented threat to their livelihoods in the form of the COVID-19 pandemic. So, we wanted to understand the types and degrees of pressure being felt and the needs that are bubbling to the surface to give home improvement retailers, manufacturers and builders insight into how to best support this vital community.

As we finish the fifth week of the stay-at-home mandate, with potentially another four weeks ahead of us, we wanted to provide an update on how we are supporting our clients and colleagues, and address questions they have raised.